I found this good read on Twitter and it’s effects on Local Marketing by Chris Smith over at Search Engine Land it is definitely worth taking the time to read.
The Twitter social networking and micro-blogging service was launched only two years ago, but it’s rocketing up in usage numbers quickly, and it seems likely to turn red-hot. Many companies are rapidly cluing into the promotional value, but smaller businesses appear slow to hop on the bandwagon. Here are a few tips on leveraging Twitter to help your locally-oriented business.
As oft pointed-out among search marketers, Twitter links do not pass “link juice”—that is, they don’t transfer PageRank value from Twitter to linked-to sites. Even though links in Twitter are nofollowed, there still could be some small value in real ranking terms, according to the theory that “citations” or “references” appear to sometimes help improve rankings in local search. So, at the very least, it’s a good idea to claim a profile in Twitter and link back to your business site.
But, the larger value of Twitter to your company may be in terms of audience engagement and as a communication vehicle, if you learn to use Twitter effectively…
…Even better, if they endorse the business to their followers, this becomes an online species of word-of-mouth-marketing. So, how do you encourage this to happen?
Twitter is full of word of mouth Marketing opportunities. Here’s a sample of just a few tweets I saw that came up in the last week for people seeking NYC restaurants:
- “I need a good reco for a restaurant in NYC with fried chicken. Anyone have suggestions?”
- “looking for inexpensive restaurant options in NYC. Anyone want to help? I’ll be in Soho, but all around the island”
- “I’m seeking NYC Mexican restaurant recommendations, any thoughts?”
- “looking for a NYC restaurant recommendation for me and my lady friends…”
To read the complete article Click Here
Then head on over to twitter and follow eLocal Listing for updates on blog posts, products and not to mention the fact that we would love to hear what you are up to.
March 9th, 2009 at 3:18 am
Hi Aaron,
Great post. I would also recommend setting up a tweetbeep at tweetbeep.com for your NYC restaurant example.
Thanks Again,
Mike
Mike Belasco’s last blog post..Post-Post-Holiday Party – Presentations & Contest Winners!
March 9th, 2009 at 3:23 am
@Mike,
Thanks for posting, and thanks for the suggestion. I will definitely check that out.
March 8th, 2010 at 3:31 am
To effectively use Twitter for marketing, without having to spend all your time on Twitter, you need to set up a system. An effective system that builds your Twitter following will establishes you as an authority in your niche, and will effectively promote your product, service, business.
March 17th, 2010 at 10:27 am
The idea of Twitter is quite simple: bring the notion of mobile SMS to the cyberspace. The cell phone market was noticing a steep decline in voice communication and a large increase in text messaging and instant messaging.That’s why people today are now taking advantage of Twitter by advertising their products or to promote their businesses. You can even use Twitter to promote your web page or site in order for you to acquire targeted traffic flowing into your web site and start making much money.
April 17th, 2010 at 3:01 am
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