Comments on: The End Of The World As We Know It… http://www.elocaldevblog.com/the-end-of-the-world-as-we-know-it/ Your Local Search Partner Thu, 24 Nov 2011 05:21:54 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Aaron Irizarry http://www.elocaldevblog.com/the-end-of-the-world-as-we-know-it/comment-page-1/#comment-93 Aaron Irizarry Tue, 21 Apr 2009 15:22:00 +0000 http://www.elocaldevblog.com/?p=274#comment-93 @Jim, Thanks for taking the time to read the post, and post some good insights. ~ Aaron I @Jim,
Thanks for taking the time to read the post, and post some good insights.

~ Aaron I

]]> By: Jim http://www.elocaldevblog.com/the-end-of-the-world-as-we-know-it/comment-page-1/#comment-91 Jim Fri, 17 Apr 2009 04:16:15 +0000 http://www.elocaldevblog.com/?p=274#comment-91 On the positive side the IYP business has a large, well trained sales force with a substantial customer base. Strategically you might see a company like this taken over by a company like Google with a great product (Adwords) that could do phenomenal things with a killer sales force. On the negative side, the drain nof a dying print product could take them down hard and fast. and the "seniors" in upper management may not be able to fully grasp the Internet world well enough to make and sustain an effetive transition from print to online advertising. Having had a very long run in "owning" the business advertising dollar the YP companies may be to arrogant to comprehend that they can fail. In the YP world what happens to one inevitably will happen to another. If Idearc goes down in flames you might see some panic at AT&T. The rapid loss of land lines, declining print revenue, and operational overhead could very well lead them down the same path . . . and big ships can go down fast. For Internet marketing agencies (like us) we are enjoying the ability to leverage revenue away from the YP companies by offering personal service and customized solutions that maximize advertiser ROI's. The advertising world is evolving and improving. On the positive side the IYP business has a large, well trained sales force with a substantial customer base. Strategically you might see a company like this taken over by a company like Google with a great product (Adwords) that could do phenomenal things with a killer sales force.

On the negative side, the drain nof a dying print product could take them down hard and fast. and the “seniors” in upper management may not be able to fully grasp the Internet world well enough to make and sustain an effetive transition from print to online advertising. Having had a very long run in “owning” the business advertising dollar the YP companies may be to arrogant to comprehend that they can fail.

In the YP world what happens to one inevitably will happen to another. If Idearc goes down in flames you might see some panic at AT&T. The rapid loss of land lines, declining print revenue, and operational overhead could very well lead them down the same path . . . and big ships can go down fast.

For Internet marketing agencies (like us) we are enjoying the ability to leverage revenue away from the YP companies by offering personal service and customized solutions that maximize advertiser ROI’s. The advertising world is evolving and improving.

]]>