Tag Archives: Local Business

Fortune 500 Failing at SEO?

Here at eLocal Listing we focus on small businesses in America, getting them found on the major search engines (the ones that rhyme with Poodle and BaaHoo) and we do a pretty gosh darned good job at getting thousands of our customers front page search visibility…. we typically score in the 80-90% region. Although many small businesses are in fact local offices of very large businesses (think of franchises and your local Starbucks) we have tended to work with the owned and operated rather than the small branches of huge companies. The obvious reason for that is that the large companies have huge budgets and phalanxes of very smart advertising folk who have this SEO search visibility stuff down tight.

So I was intrigued to read this post from the folks at Conductor.com which indicates that the big guys are really struggling at this. What they did was track the keywords the Fortune 500 are buying as ads on the search engines then they tested to see how the same companies rank in organic search results for the same terms. The theory is that if a company is prepared to pay for the top spot in search through the sponsored ads they should also be doing the spade work to get found in the organic unpaid part of search. Survey says …..they aren’t. Only 20% of the keywords tested also ranked well in unpaid search. Amazingly nearly half of the fortune 500 had low or non-existent visibility in natural search for their most advertised keywords.

Somebody get me Coke and GE on the phone!

You can read the full story here

Using Twitter For Local Marketing

I found this good read on Twitter and it’s effects on Local Marketing by Chris Smith over at Search Engine Land it is definitely worth taking the time to read.

The Twitter social networking and micro-blogging service was launched only two years ago, but it’s rocketing up in usage numbers quickly, and it seems likely to turn red-hot. Many companies are rapidly cluing into the promotional value, but smaller businesses appear slow to hop on the bandwagon. Here are a few tips on leveraging Twitter to help your locally-oriented business.

As oft pointed-out among search marketers, Twitter links do not pass “link juice”—that is, they don’t transfer PageRank value from Twitter to linked-to sites. Even though links in Twitter are nofollowed, there still could be some small value in real ranking terms, according to the theory that “citations” or “references” appear to sometimes help improve rankings in local search.  So, at the very least, it’s a good idea to claim a profile in Twitter and link back to your business site.

But, the larger value of Twitter to your company may be in terms of audience engagement and as a communication vehicle, if you learn to use Twitter effectively…

…Even better, if they endorse the business to their followers, this becomes an online species of word-of-mouth-marketing. So, how do you encourage this to happen?

Twitter is full of word of mouth Marketing opportunities. Here’s a sample of just a few tweets I saw that came up in the last week for people seeking NYC restaurants:

  • “I need a good reco for a restaurant in NYC with fried chicken. Anyone have suggestions?”
  • “looking for inexpensive restaurant options in NYC. Anyone want to help? I’ll be in Soho, but all around the island”
  • “I’m seeking NYC Mexican restaurant recommendations, any thoughts?”
  • “looking for a NYC restaurant recommendation for me and my lady friends…”

To read the complete article Click Here

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