Over at Search Engine Land Greg Sterling has some notes on the Sempo results from the “State of Search Engine Marketing” survey.
SEMPO formally released data on the state of search engine marketing, its annual survey of agencies and marketers. This year’s survey consisted of 800 repsondents from all over the globle. However 68 percent of respondents were from the US, with 20 percent coming from a range of contries. Seven percent of respondents were from Canada and 5 percent from the UK.
The respondents/clients represented a range of industries. The top sectors were “retail, business services, electronics manufacturing and financial services.”
As part of the findings and related report SEMPO forecast that SEM spending would grow from a projected $14.7 billion in 2009 to $26.1 billion in 2013. SEM is defined broadly as all spending on search-related marketing including SEO. Consequently it represents more than the share of online ad revenues that the IAB assigns to search.
For the survey results and complete article click here
March 5th, 2010 at 6:36 am
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