Comment posted Google Launches “Interest-Based Advertising” Beta by Alex.
This is very important step in the evolution of search! The era of keywords is almost over! Era of interest-based advertising just started.
People search the internet according their short or long term interests. Therefore all searches are just expression of these interests. Interests are the driving factor of search on the Internet.
For the list of top interests look at http://www.interestmatrix.com/top1000.php
The next step will be using cross-reference of interests. Like if you are already indicated interest in X you should be also interested in Y. The only site that has a list of practically all interests and cross-reference of them is http://www.interestmatrix.com
To participate in Google beta you have to fill out the form http://adwords.google.com/support/bin/request.py?display=form&f=audience
March 11th, 2009 at 7:47 am
This is very important step in the evolution of search! The era of keywords is almost over! Era of interest-based advertising just started.
People search the internet according their short or long term interests. Therefore all searches are just expression of these interests. Interests are the driving factor of search on the Internet.
For the list of top interests look at http://www.interestmatrix.com/top1000.php
The next step will be using cross-reference of interests. Like if you are already indicated interest in X you should be also interested in Y. The only site that has a list of practically all interests and cross-reference of them is http://www.interestmatrix.com
To participate in Google beta you have to fill out the form http://adwords.google.com/support/bin/request.py?display=form&f=audience
August 30th, 2009 at 6:40 pm
Nice write up…usually I never reply to these thing but this time I will,Thanks for the great info.