Categorized | In The News, Technology

Google Launches “Interest-Based Advertising” Beta

Search Engine Land has another great article by Barry Schwartz taking a look at Google’s new “Interest-Based Advertising” beta.  This looks to provide a big advantage for both consumers and advertisers. (Read below)

Google today is launching a form of behavioral targeting advertising named Interest-Based Advertising. Interest-Based Advertising allows advertisers to deliver ads based on hundreds of interest categories and previous interactions with those users. The beta is opening to select advertisers at first but will be expanded in the upcoming months.

Brad Bender, Google’s Product Manager in display offerings on Google Content Network, explained that Google is looking to make ads “more interesting” to users and more effective for advertisers. Interest-Based Advertising allows Google to do that by giving users control over their interest categories and advertisers the ability to target based on those categories and user’s previous actions.

Interest based categories are based on the type of web site a browser visits. For example, if a user visits ESPN often, Google will know that user is interested in sports. Bender told me Google currently has 30 top line categories and about 600 detailed categories. In addition, users have control over these categories and can add or remove categories in the user ad preferences section at google.com/ads/preferences.

Previous interaction is the second area of Interest Based advertising where Google is able to show ads to users based on their browsers previous interaction with that advertiser. For example, if a user had a product in their shopping cart and did not check out, the advertiser can display ads on other sites, within the Google network, that promote that product or that product line. This is Google leveraging their DoubleClick technology from the acquisition in April 2007.

To read the complete article (which I highly recommend) Click Here

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- who has written 33 posts on eLocal Listing Blog.

Martin Canchola (aka @seotips2go if you have a twitter account) is well known in the Web 2.0 space for his work in the online community, twitter and his popular podcasts: PPC Renegades & Social Media Web 2.0 Sites Exposed Podcast!!!

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2 Comments For This Post

  1. Alex Says:

    This is very important step in the evolution of search! The era of keywords is almost over! Era of interest-based advertising just started.
    People search the internet according their short or long term interests. Therefore all searches are just expression of these interests. Interests are the driving factor of search on the Internet.
    For the list of top interests look at http://www.interestmatrix.com/top1000.php
    The next step will be using cross-reference of interests. Like if you are already indicated interest in X you should be also interested in Y. The only site that has a list of practically all interests and cross-reference of them is http://www.interestmatrix.com
    To participate in Google beta you have to fill out the form http://adwords.google.com/support/bin/request.py?display=form&f=audience

  2. Madhana Says:

    Nice write up…usually I never reply to these thing but this time I will,Thanks for the great info.

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