Found a great read about the ongoing battle between Google, and the newspaper industry.

Reports out of the Newspaper Association of America’s annual convention this week focused on the perceived drama between newspaper publishers and Google. Observers have been fixed on the rifts between the search firm and newspaper publishers, which some say suffer because of search engine-facilitated distribution of their content. However, the NAA itself at the San Diego event promoted search engine marketing as a potential revenue stream for its member publishers.

During a presentation Monday, the NAA’s SVP Business Development Randy Bennett, along with VP Advertising Mort Goldstrom, suggested a variety of ways newspaper firms can enhance their digital ad offerings. Among their recommendations: search engine marketing services.

Read the complete article here